FastPRNews(Press Release) - Tuesday, October 16th, 2012 -
28th September 2012 ? If your business is not investing in Video Marketing services, you are definitely doing something wrong. Video marketing is the way of the future. Today, people are looking for visual things that they can relate to. This includes images, videos, webinars and all sorts of other visual content. This is the most effective type of advertising that you can do on the Internet today. People want quick and easy solutions to their problems. When they are searching for a question online, they often choose a YouTube video over an article. Why do they do this? They do it because a YouTube video can solve their problems in a quicker timeframe than an article can. When you read an article, often times the writer won?t use bolded subtitles or lists. This makes the reading difficult and it presents the reader with a problem, they have to read the entire article, or at least most of it, in order to get the answer that they are looking for. With a YouTube video, videos are usually just a couple minutes in length. By watching the entire video, they have spent very little time and they have been able to learn everything that they could have learned while reading an article.
Video marketing services can even improve your search engine optimization! When you submit a video to several video websites, this allows you to leave a link in the description area of the video. This description area is crawlable by search engines like Google. This means that they are going to index this link and recognize it. If you create a video and submit it to lots of video websites, this creates a viable way for you to build backlinks in large quantities. The best part about it is, video websites are very valuable. The backlinks that you can build on these websites are extremely powerful. There usually high PR, authority websites, that are excellent resources to obtain a link from. If you are not submitting your videos to video directories,then you are missing out on a wealth of valuable backlinks that you could be obtaining for your business. Regular submission to these sites would mean that you are getting an incoming stream of backlinks that are going to skyrocket your rankings in the search engines.
Video marketing services are an effective way to direct traffic to your website Provided that the video that you used to submit to these video websites is high-quality, it?s an excellent way to direct traffic to your website. Video marketing can create traffic for your site, so that you aren?t reliant on search engine optimization or other traffic generation methods. If you make a high-quality video that is engaging and informative to users, they are definitely going to click your link. You can even advertise your website in the video itself. Have you ever come across a video that asked you to go to their website in the midst of the video? It?s annoying, but effective. You could try this for your business in order to get direct traffic.
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New studies reveal connections between animals' microbial communities and behaviorPublic release date: 11-Oct-2012 [ | E-mail | Share ]
Contact: Vanessa O. Ezenwa vezenwa@uga.edu 706-542-2288 University of Georgia
Athens, Ga. New research is revealing surprising connections between animal microbiomesthe communities of microbes that live inside animals' bodiesand animal behavior, according to a paper by University of Georgia ecologist Vanessa O. Ezenwa and her colleagues. The article, just published in the Perspectives section of the journal Science, reviews recent developments in this emerging research area and offers questions for future investigation.
The paper grew out of a National Science Foundation-sponsored workshop on new ways to approach the study of animal behavior. Ezenwa, an associate professor in the UGA Odum School of Ecology and College of Veterinary Medicine department of infectious diseases, and her coauthors were interested in the relationship between animal behavior and beneficial microbes.
Most research on the interactions between microbes and their animal hosts has focused on pathogens, Ezenwa said. Less is known about beneficial microbes or animal microbiomes, but several recent studies have begun to explore these connections.
"We know that animal behavior plays a critical role in establishing microbiomes," she said. "Once they're established, the microbiomes then influence animal behavior in lots of ways that have far-reaching consequences. That's what we were trying to highlight in this article."
Bumble bees, for example, obtain the microbes they need through social contact with nest mates, including consuming their nest mates' fecesa not uncommon method for animals to acquire microbes. Green iguanas establish their intestinal microbiomes by feeding first on soil and later on the feces of adult iguanas.
"There are a lot of behaviors that animals might have that allow them to get the different microbes they need at different points of their lives," Ezenwa said.
Microbes, in their turn, influence a wide range of animal behaviors, including feeding, mating and predator-prey interactions.
One recent study found that fruit flies prefer to mate with others that have microbiomes most similar to their own. Another found that African malaria mosquitoes were less attracted to humans who had a greater diversity of microbes on their skin, possibly because certain microbes produce chemicals that repel these mosquitoes.
Other studies have focused on understanding the mechanisms by which microbes influence behavior.
"Recent experiments have been able to assess the molecules that are involved in communication between microbes in the gut and the brain of mice, showing that microbes are associated with shifts in things like depression and anxiety in these mice," she said. "There are huge implications in the role these microbes play in regulating neural function."
Ezenwa's own work involves investigating how social behavior and interactions between organisms might increase their likelihood of acquiring parasites and pathogens. She is starting a new project examining animal behavior and microbiomes in relation to infectious disease.
"As in the example of the bumble bees, behavior might control the microbes an animal acquires, and those microbes might then influence the animal's vulnerability to pathogens," she said.
The authors conclude that it will take a combination of molecular and experimental approaches to answer questions about the complex interactions between microbiomes and animal behaviors.
"This is a new, emerging topic that's worthy of much more investigation," Ezenwa said.
###
The full article is available at http://www.sciencemag.org/content/338/6104/198.full?sid=45ad6fa3-c906-4289-9bdb-4da1815ab59a.
The article's coauthors are Nicole M. Gerardo of Emory University; David W. Inouye of the Rocky Mountain Biological Laboratory and the University of Maryland; Monica Medina of the University of California, Merced; and Joao B. Xavier of the Memorial Sloan-Kettering Cancer Center.
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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
New studies reveal connections between animals' microbial communities and behaviorPublic release date: 11-Oct-2012 [ | E-mail | Share ]
Contact: Vanessa O. Ezenwa vezenwa@uga.edu 706-542-2288 University of Georgia
Athens, Ga. New research is revealing surprising connections between animal microbiomesthe communities of microbes that live inside animals' bodiesand animal behavior, according to a paper by University of Georgia ecologist Vanessa O. Ezenwa and her colleagues. The article, just published in the Perspectives section of the journal Science, reviews recent developments in this emerging research area and offers questions for future investigation.
The paper grew out of a National Science Foundation-sponsored workshop on new ways to approach the study of animal behavior. Ezenwa, an associate professor in the UGA Odum School of Ecology and College of Veterinary Medicine department of infectious diseases, and her coauthors were interested in the relationship between animal behavior and beneficial microbes.
Most research on the interactions between microbes and their animal hosts has focused on pathogens, Ezenwa said. Less is known about beneficial microbes or animal microbiomes, but several recent studies have begun to explore these connections.
"We know that animal behavior plays a critical role in establishing microbiomes," she said. "Once they're established, the microbiomes then influence animal behavior in lots of ways that have far-reaching consequences. That's what we were trying to highlight in this article."
Bumble bees, for example, obtain the microbes they need through social contact with nest mates, including consuming their nest mates' fecesa not uncommon method for animals to acquire microbes. Green iguanas establish their intestinal microbiomes by feeding first on soil and later on the feces of adult iguanas.
"There are a lot of behaviors that animals might have that allow them to get the different microbes they need at different points of their lives," Ezenwa said.
Microbes, in their turn, influence a wide range of animal behaviors, including feeding, mating and predator-prey interactions.
One recent study found that fruit flies prefer to mate with others that have microbiomes most similar to their own. Another found that African malaria mosquitoes were less attracted to humans who had a greater diversity of microbes on their skin, possibly because certain microbes produce chemicals that repel these mosquitoes.
Other studies have focused on understanding the mechanisms by which microbes influence behavior.
"Recent experiments have been able to assess the molecules that are involved in communication between microbes in the gut and the brain of mice, showing that microbes are associated with shifts in things like depression and anxiety in these mice," she said. "There are huge implications in the role these microbes play in regulating neural function."
Ezenwa's own work involves investigating how social behavior and interactions between organisms might increase their likelihood of acquiring parasites and pathogens. She is starting a new project examining animal behavior and microbiomes in relation to infectious disease.
"As in the example of the bumble bees, behavior might control the microbes an animal acquires, and those microbes might then influence the animal's vulnerability to pathogens," she said.
The authors conclude that it will take a combination of molecular and experimental approaches to answer questions about the complex interactions between microbiomes and animal behaviors.
"This is a new, emerging topic that's worthy of much more investigation," Ezenwa said.
###
The full article is available at http://www.sciencemag.org/content/338/6104/198.full?sid=45ad6fa3-c906-4289-9bdb-4da1815ab59a.
The article's coauthors are Nicole M. Gerardo of Emory University; David W. Inouye of the Rocky Mountain Biological Laboratory and the University of Maryland; Monica Medina of the University of California, Merced; and Joao B. Xavier of the Memorial Sloan-Kettering Cancer Center.
[ | E-mail | Share ]
?
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
T-Mobile's not being shy in its selection of Windows Phone 8 offerings, so far announcing plans to release the HTC Windows Phone 8X, 8S and Nokia Lumia 810, but unfortunately it does have to be shy in actually showing them off. The carrier's booth at tonight's MobileCon 2012-related event had the latter device, but wasn't able to turn it on for us (a situation that we've sadly come to expect with virtually every public appearance by a WP8 device). Technically, the 810 is being dubbed a T-Mobile "exclusive" in the US, but that takes on very little meaning when given its use of a AWS-friendly HSPA+ 42Mbps radio. It bears some family resemblance in specs and looks to its cousin, the Lumia 820, but it still keeps to a distinct design; the 8MP rear camera panel is laid out vertically (see also: Lumia 800) rather than horizontally, the LED flash is off to its side, and the 1.2MP front-facing camera is on the opposite side of the earpiece. It's still a little thicker and heavier than we'd like to see on a midrange device, which is mainly a result of the 810's exchangeable wireless charging shells (it's available in cyan and black). The Lumia 810 also features a 4.3-inch OLED WVGA (800 x 480) ClearBlack display offering a pixel density of 217ppi. Naturally we'll need to put this to the test once we're allowed to turn it on, but we expect this to be roughly the same quality as the Lumia 900. We'll let you know when more specs come our way, but in the meantime take a look at our hands-on images below.
Donald Asher is an internationally recognized author and speaker on the topics of careers and higher education. Asher will be speaking on 10/24 @ 5pm in Lecture Hall 7 (ITE building).
Donald Asher is an internationally recognized author and speaker on the topics of careers and higher education. In America he is well known as ?America?s Job Search Guru.? His career books include the ground-breaking Cracking the Hidden Job Market. He wrote the best-selling guide to getting into graduate school, Graduate Admissions Essays. He has also written The Overnight Resume, How to Get Any Job, Who Gets Promoted (named business book of the year), and Asher?s Bible of Executive Resumes (the largest compendium of executive resumes ever published). He is the author of twelve books in all, available in English, Chinese, Korean, and Portuguese. He is co-author of a new book on elite scholarships, The Best Scholarships for the Best Students. Asher was named a ?Career Mastermind? in 2011 by the award-winning web portal QuintCareers. He has been the career columnist for USAirways Magazine, education columnist for MSN, and a contributing write r for the Wall Street Journal?s CareerJournal.com and CollegeJournal.com, college.monster.com, monster.com, careerbuilder.com, wetfeet.com, jobstar.org, Dow Jones? Managing Your Career Magazine and National Business Employment Weekly, The San Francisco Chronicle, and the NACE Journal. He has been quoted in the Wall Street Journal, Investor?s Business Daily, New York Times, USAToday, Boston Globe, The Globe and Mail, salary.com, USNews & World Report, Fortune, Men?s Health, and many, many other publications. Asher holds the master of human resources and organization development from the University of San Francisco, and a bachelor?s degree in philosophy-religion from Reed College. He is a featured speaker over 150 times per year, including recent lecture tours in Canada, Mexico, India, China, South Korea, Morocco, and Germany, where he spoke about international career trends and the borderless career.
The talk will take place Wednesday, October 24, 5 p.m., in Lecture Hall 7. Refreshments will be served.
The valve-popping wail of a turbocharged 252-hp inline four may not be for everyone. But thanks to a new tech in the 2013 Ford Focus ST, Ford hopes drivers will be able to have a quiet, practical car and a fire-breathing demon all at once.
Taking a page from the BMW Active Sound Design system found in the new M5, Ford announced yesterday its own engine sound enhancer for its signature performance hatchback.
Dubbed Sound Symposer, the system is designed to amplify engine growl once the driving inputs get more aggressive. While the BMW system plays simulated engine noises through the stereo to beef up the sonic experience, Ford?s is more organic. Under normal driving, the vehicle's soundproofing reduces everything to a dull hum so the Focus isn't roaring like a lion during your morning commute. But push the car hard and a valve opens on a pipe connecting the engine bay to the cabin, channeling the sound directly from the induction manifold to the dashboard. The system is customizable, so drivers can modify when the system kicks in, or fun-haters can turn it off altogether.?
Amplifying the Focus ST's turbo engine at speed makes sense. Hot hatches are supposed to be functional and comfortable on runs to the grocery store, but shouty, loud, and nimble on the track. The extra noise might provide a little more incentive for drivers to get slightly indiscriminate with the throttle inputs once in awhile. It remains to be seen whether amplifying the real engine's growl?rather than piping noise through the speakers?allows the Focus to escape the scorn of critics (like reddit commenters on our Active Sound Design story) who blasted the BMW system for inauthenticity.
Organized by the Qatari Business Women Association and Interactive Business Network 'IBN', the Forum will focus on the economic empowerment of women in the Arab world, examining their growing role and the challenges they face.
ExxonMobil makes it a priority to support women around the world. The ExxonMobil Women's Economic Opportunity Initiative is a global effort launched in 2005 that helps women fulfill their economic potential and drive economic and social change in their communities. ExxonMobil selected this focus area because of its enormous positive economic and social impacts.
Its support for workshops like the Qatar International Business Women Forum allows ExxonMobil to create and promote leadership development, business skills training, mentoring programmes and businesswomen's networks to support female business leaders and entrepreneurs.
"At ExxonMobil, our belief regarding the empowerment of women is simple: stronger women make stronger communities," said Bart Cahir, President and General Manager of ExxonMobil Qatar. "We understand that creating economic opportunities for women is one of the wisest investments we can make because women take their successes and generate further growth and advancement for their families, communities, professions, and industries. Investing in expanded economic opportunities for women carries a powerful multiplier effect that benefits all of society," he added.
On this point Ms. Aisha Al-Fardan, Vice President of the Qatari Business Women Association explained that "The founding principle of the Association was a strong belief in the abilities of Qatari women and Arab women to play a pivotal role in economic and social development, and that their empowerment is imperative to make full use of their potential." Ms. Al-Fardan also took the opportunity to Laud the pioneering role of Qatar in empowering women in the Gulf countries."
For his part, Mr. Raed Chehaib, Chief Operating Officer of Interactive Business Network considered that "The success and regional and international appeal of the Qatar International Businesswomen Forum is ample proof of the growing role in Arab women societies and their increasing business and economic clout."
Beyond its sponsorship of events like the Qatar International Business Women Forum, ExxonMobil Qatar also demonstrates its commitment to the economic empowerment of women through other means. In 2009, ExxonMobil launched EMRA'A - a group of ExxonMobil employees who strive to enable women to participate fully in the business world. EMRA'A signifies 'woman' in Arabic and stands for ExxonMobil Reaching, Aspiring and Advancing. The group recently invited women from RasGas and Qatargas to a networking and personal development event to foster connections among female professionals across the three organizations.
In addition, ExxonMobil in Qatar's $300,000 contribution to finance the Career Counseling Unit of the First Step Programme specifically aims to help prepare young Qatari women to join the workforce. The programme inspires young women to achieve their potential and maximize their contribution to the Qatari economy and reflects ExxonMobil Qatar's long-term partnership with the Social Development Center.
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Public release date: 11-Oct-2012
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